Advance trading
Revolutionizing
Trading: A Guide to Success
Revolutionizing
Trading: A Guide to Success
Revolutionizing
Trading: A Guide to Success
Advance trading
Users were stumbling upon these products unintentionally, suggesting a lack of effective visibility.
Users were stumbling upon these products unintentionally, suggesting a lack of effective visibility.
Users were stumbling upon these products unintentionally, suggesting a lack of effective visibility.
My Role
My Role
As the Product designer for THEM Consulting, I managed the project and designed the end to end experience for MO Trader mobile application.
As the Product designer for THEM Consulting, I managed the project and designed the end to end experience for MO Trader mobile application.
✅ Defined and shaped the overall product experience.
✅ Defined and shaped the overall product experience.
✅ Collaborated with senior stakeholders to define design priorities and project scope.
✅ Collaborated with senior stakeholders to define design priorities and project scope.
✅ Oversaw the entire design lifecycle, from initial product ideation to final production-ready designs.
✅ Oversaw the entire design lifecycle, from initial product ideation to final production-ready designs.
✅ Collaborated with the engineering team to establish a comprehensive design system, improving efficiency and accelerating development.
✅ Collaborated with the engineering team to establish a comprehensive design system, improving efficiency and accelerating development.
✅ Worked closely with the engineering team to provide design support, troubleshoot technical challenges, and optimize animations for high-quality production.
✅ Worked closely with the engineering team to provide design support, troubleshoot technical challenges, and optimize animations for high-quality production.
The business challenge
The business challenge
Motilal Oswal has created a suite of advanced derivative products designed to empower traders with sophisticated tools for strategy development and evaluation. While there is a clear market demand for these capabilities, their adoption has been surprisingly limited. Through careful analysis, the MOSL team identified several key factors preventing traders from fully utilizing these valuable features.
Motilal Oswal has created a suite of advanced derivative products designed to empower traders with sophisticated tools for strategy development and evaluation. While there is a clear market demand for these capabilities, their adoption has been surprisingly limited. Through careful analysis, the MOSL team identified several key factors preventing traders from fully utilizing these valuable features.
Poor discoverability
Poor discoverablity
Users were stumbling upon these products unintentionally, suggesting a lack of effective visibility.
Users were stumbling upon these products unintentionally, suggesting a lack of effective visibility.
Abandonment of custom strategies
Abandonment of custom strategies
Even experienced users were finding it challenging to create custom strategies, emphasizing the need for a more intuitive interface.
Even experienced users were finding it challenging to create custom strategies, emphasizing the need for a more intuitive interface.
Value demonstration challenge
Value demonstration challenge
The lack of a compelling value proposition for paid offerings like Options Brain and TGS hindered their conversion rates.
The lack of a compelling value proposition for paid offerings like Options Brain and TGS hindered their conversion rates.
Impact on revenue
Impact on revenue
These shortcomings directly affected both the user base and potential revenue, underscoring the need for expert UX guidance.
These shortcomings directly affected both the user base and potential revenue, underscoring the need for expert UX guidance.
The Design strategy
To address the intricacies of options strategy, we implemented an experience strategy aimed at enhancing user engagement and attracting new customers. By delving into the decision-making processes and hurdles faced by both seasoned options traders and those new to the field, we gained invaluable insights that guided our approach.
Key elements of strategy included
Simplifying the user interface and structure to cater to both experienced traders and those new to options, while preserving the flexibility for advanced customization.
Utilizing our existing web and mobile platforms to introduce options trading and provide guidance at relevant moments
Employing multiple communication channels, including email, WhatsApp, and SMS, to promote the platform's features and advantages.
Developing a predictive tool to assist users in selecting appropriate strategies based on their market forecasts.
Creating a framework and design that facilitates the seamless upselling of paid services without relying exclusively on advisor-led approaches.
Revamping the visual design of paid strategies to convey a premium quality and clearly outlining the benefits and pricing options, including monthly subscriptions and free trial periods.
Advanced Strategies and Dabblers' Dilemma
By interviewing experienced traders and those new to options, our design team gained valuable insights into user behavior and preferences.
Experienced traders focused on a limited set of strategies they were familiar with and learned from other successful traders.
Those new to options were drawn to the potential for quick financial gains but were discouraged by the complexity of existing trading platforms.
Both experienced traders and beginners were receptive to pre-made strategies and willing to pay for them to try.
Boosting Options Visibility
Leveraging the product ecosystem: We strategically identified relevant entry points across our web-based and mobile products to make options strategies more discoverable.
Contextual nudges: We strategically placed contextual nudges at the conclusion of user tasks to encourage engagement with options strategies.
Multi-channel communication: We utilized various communication channels, such as email, WhatsApp, and SMS, to raise awareness about our platform's options strategy offerings.
The process we followed
The process we followed
01
01
Requirement gathering
Requirement gathering
Deepdive call with stake holders & Product managers to better understand the scope
Deepdive call with stake holders & Product managers to better understand the scope
Target users
Target users
Current behaviour
Current behaviour
Touch points
Touch points
Pain and goals
Pain and goals
Context of use
Context of use
The goal is to empower investors of all levels, from beginners to seasoned traders, to make informed decisions and achieve their financial goals.
The goal is to empower investors of all levels, from beginners to seasoned traders, to make informed decisions and achieve their financial goals.
Leverage advanced technologies to provide personalised insights.
Leverage advanced technologies to provide personalised insights.
Automated trading strategies, and a seamless user experience.
Automated trading strategies, and a seamless user experience.
The goal is to empower investors of all levels, from beginners to seasoned traders, to make informed decisions and achieve their financial goals.
Leverage advanced technologies to provide personalised insights.
Automated trading strategies, and a seamless user experience.
02
02
Business research
Business research
Starting with the understanding of domain knowledge of trading & investment platforms & primary players in the market
Starting with the understanding of domain knowledge of trading & investment platforms & primary players in the market
Domain knowledge
Domain knowledge
Buisness context
Buisness context
Business objective
Business objective
Desired behaviour
Desired behaviour
Landscape momentum
Landscape momentum
A detailed analysis of direct competitors, to identify how they're trying to solve particular problems
A detailed analysis of direct competitors, to identify how they're trying to solve particular problems
A detailed analysis of direct competitors, to identify how they're trying to solve particular problems
03
03
Understanding users & behaviours
Understanding users & behaviours
Inquiry into business issues to inform decision-making.
Inquiry into business issues to inform decision-making.
Target users
Target users
Current behaviour
Current behaviour
Touch points
Touch points
Pain and goals
Pain and goals
Context of use
Context of use
Who are we designing for?
Starter investor
Traders who are starting out or with 1-2 years of experiance
Intermediate investor
Intermediate investor
with 5-10 years of experience & trade in options
Advance investor
Traders who are starting out or with 1-2 years of experiance
Who are we designing for?
Starter investor
Traders who are starting out or with 1-2 years of experiance
Intermediate investor
with 5-10 years of experience & trade in options
Advance investor
Traders who are starting out or with 1-2 years of experiance
04
04
Product design & strategy
Product design & strategy
Inquiry into business issues to inform decision-making.
Inquiry into business issues to inform decision-making.
Value preposition
Value preposition
Product goals
Product goals
Wireframing
Wireframing
MVP Design
MVP Design
Visual direction
Visual direction
Information architect
Information architect
Initial POC
Initial POC
Simplifying the user interface
Simplifying the user interface
Provide guidance at relevant moments
Provide guidance at relevant moments
Leverage the product ecosystem
Leverage the product ecosystem
Dabbler's dilemma
Dabbler's dilemma
Contexual nudges
Contexual nudges
Multi channel communication
Multi channel communication
Upselling paid services
Upselling paid services
Flexible subscription plans
Flexible subscription plans
Simplifying the user interface
Provide guidance at relevant moments
Leverage the product ecosystem
Dabbler's dilemma
Contexual nudges
Multi channel communication
Upselling paid services
Flexible subscription plans
05
05
Design sprints
Design sprints
Weekly design sprits to ensure super fast design deliveries
Journey deep dive
Journey deep dive
UI Design
UI Design
Internal feedbacks
Internal feedbacks
Bi weekly sprint plan
Bi weekly sprint plan
Design iteration
Design iteration
Micro interation
Micro interation
Testing
Testing
Prototype
Prototype
POC Presentation
POC Presentation
Design syste,
Design syste,
Day 1
Day 1
Quick call with the stake holders or product managers
Day 2
Day 2
Internal discussion & brain storming
Day 3
Day 3
Design implementation & internal review
Day 4
Day 4
Building deck & design showcase with stakeholders for feedback
Day 5
Day 5
Feedback implementation & designs delivery
Day 1
Quick call with the stake holders or product managers
Day 2
Internal discussion & brain storming
Day 3
Design implementation & internal review
Day 4
Building deck & design showcase with stakeholders for feedback
Day 5
Feedback implementation & designs delivery
06
06
Design Delivery & dev support
Design Delivery & dev support
To ensure that the outcome should be same as what we have imagined
To ensure that the outcome should be same as what we have imagined
Style guide
Style guide
Design systems
Design systems
Reviews
Reviews
Edge & errors
Edge & errors
Accuracy
Accuracy
Module wise reviews with developers
Finding what's not aligned with the design.
Creating edge & errors if required
Module wise reviews with developers
Finding what's not aligned with the design.
Creating edge & errors if required
And that’s a wrap!
Crafted with ❤️ in Bangalore, India.
Disruptive Experiences
Disruptive Experiences
Smart Contextual Filtering System: Implemented a personalized filtering system to cater to diverse user needs, from advanced traders to casual investors.
Smart Contextual Filtering System: Implemented a personalized filtering system to cater to diverse user needs, from advanced traders to casual investors.
Prediction Utility: Introduced a predictive tool to help users select strategies based on their market forecasts, empowering informed decision-making.
Prediction Utility: Introduced a predictive tool to help users select strategies based on their market forecasts, empowering informed decision-making.
Prediction Utility: Introduced a predictive tool to help users select strategies based on their market forecasts, empowering informed decision-making.
Enhanced Premium Service Offering: Redesigned the visual presentation of premium services like Options Brain and TGS to create a premium perception.
Enhanced Premium Service Offering: Redesigned the visual presentation of premium services like Options Brain and TGS to create a premium perception.
Flexible Subscription Plans: Introduced monthly subscription plans and a 15-day trial period to reduce the barrier of upfront costs and increase perceived value.
Flexible Subscription Plans: Introduced monthly subscription plans and a 15-day trial period to reduce the barrier of upfront costs and increase perceived value.
Flexible Subscription Plans: Introduced monthly subscription plans and a 15-day trial period to reduce the barrier of upfront costs and increase perceived value.
Clear Communication: Provided clear and concise information about the benefits and costs of premium services to drive user understanding and adoption.
Clear Communication: Provided clear and concise information about the benefits and costs of premium services to drive user understanding and adoption.
These innovations collectively led to increased user satisfaction, higher conversion rates, and overall business growth for Motilal Oswal.
These innovations collectively led to increased user satisfaction, higher conversion rates, and overall business growth for Motilal Oswal.
The outcomes
The outcomes
A revamped platform structure catered to both novice and experienced traders, offering simplicity and customization. Smart filters helped users find suitable options strategies, while a prediction utility enabled them to select strategies aligned with their market outlook.
A revamped platform structure catered to both novice and experienced traders, offering simplicity and customization. Smart filters helped users find suitable options strategies, while a prediction utility enabled them to select strategies aligned with their market outlook.
To boost premium service adoption, these offerings were visually differentiated and their value proposition was clearly communicated. Additionally, flexible monthly subscription plans and a free trial period were introduced to reduce barriers to entry.
To boost premium service adoption, these offerings were visually differentiated and their value proposition was clearly communicated. Additionally, flexible monthly subscription plans and a free trial period were introduced to reduce barriers to entry.
This multi-faceted approach enhanced user experience, improved discoverability, and drove business growth by attracting new users and increasing revenue.
This multi-faceted approach enhanced user experience, improved discoverability, and drove business growth by attracting new users and increasing revenue.
And that’s a wrap!
And that’s a wrap!
Crafted with ❤️ in Bangalore, India.
Crafted with ❤️ in Bangalore, India.